Short-form performance creative
Creative built to do more than earn attention.It turns attention into action.
I build performance-focused short-form creative — hooks, variations and visual storytelling designed for paid social.
Selected brand work
Selected work
The reel
Capabilities
What I create
Paid social ads
Creative built to be bought against — hooks, pacing and CTAs made for the feed.
UGC-style creative
Native, hand-held, in-the-moment content that doesn't read like an ad.
Cinematic product creative
Controlled lighting and motion for hero shots that make a product feel premium.
Talking-head & testimonial
Direct-to-camera scripts that carry proof, objection handling and offer.
Multiple hooks & variations
Every concept ships in variants so media buying has something to test.
Hybrid AI + practical production
AI-assisted production paired with practical footage for speed, creative range and stronger product fidelity.
Photography
Product & lifestyle stills
Process
How I work
Concept
Angles, hooks and offers mapped to what the product actually sells on.
Produce
Shot, lit and edited in-house — fast turnaround, no agency overhead.
Test
Multiple hooks and variants give media teams something meaningful to test.
Iterate
Winning angles become new hooks, concepts and variations built to keep performance moving.
Built for fast turnaround and multiple creative directions, not one-and-done content.
Built by Marc McCrimon
I'm a performance creative producer focused on building short-form ads quickly, testing multiple directions and using the right production method for each idea — practical footage, talent, AI-assisted production or a combination of all three.
Contact
Let's build creative that performs
Send over the product and the goal. I'll come back with hooks, angles and a turnaround.
tokshoppen@gmail.com